That baffles me too. Being annoyed by an obnoxious ad instantly puts the brand in my naughty, to-boycott list.
Like, if I ever need to use a VPN, guess who I’ll go out of my way to never, ever use? That’s right NordVPN, go fuck yourself! I’ve never used you and I already hate you.
How do people care so little that it’s still a beneficial strategy for brands?
Sure, when you mean “zero” it may look a bit excessive. But it’s quite adequate if you want to express “Void, the Dark Realm of Nothingness and End of All Things”.
ps: Glory to ZA̡͊͠͝LGΌ.