Put the need by a luxury item.

I despise this continuous trend of making stores less convenient and more confusing in order to force people to spend more time looking for things.

Same thing with making the signage over the aisles on opposite ends different. One end might be cake mixes, cooking implements, canned fruits, the other end flour, spices, sauces. Needs a trip past both ends to find cake sprinkles unless you randomly happen down the aisle and spot them