Wait until you learn that all of these trends and waves are actually clever marketing, designed to boost actual homespun jokes, memes and cultural topics into full-on marketing campaigns with reddit and twitter shills pretending to be “pissed at the noisy kids in the theater” as a way to boost engagement and debate about a product.

Yes good sir, I too am really upset by the loud kids in the kid’s movie, why couldn’t I just watch this mish-mash of loud noise and color in peace 🙄