The use of a pretend quote is one thing, but what is the middle quotation mark doing?

Manny’s Milk “We’ll deliver that white cream” that puts a smile on your wife’s face"

Is everyone too distracted by the cringe to be infuriated at the punctuation? Wtf is happening with those quotation marks?

Zoloft been in use since 1991, and “Is that your phone?” was a perfectly cromulent thing to say in the 90s, meaning “do I hear your land-line ringing?” not “is that your pocket computer on the table there?”