EU for online purchases mandates that the lowest price from the last 30 days be displayed alongside the actual price and discount. So they can’t pull the “make the price higher and discount to a higher price than it used to be” trick, best they can do is make price higher and discount it to what it has always been. Which is pointless to them because they’ll just get less sales in the month before. Also a month is enough time for the loss of sales to be significant that it isn’t worth it to keep the price high to create a “bargain”.
The “lumberjack” style / hipster.