

In the comics Thanos was straight up the right man hand/side hoe of the concept of death made manifest the whole point of offing half of all life was just to make mistress death happy (I think she actually ordered it). A lot of the original plot points of the infinity war and its buildup was lost in translation. Movie thanos motivations werent even half baked, he could have doubled resources and made a paradise for life with his motivations
The free API is the gateway drug to selling the product to customers (devs). The average consoomers attention and data is the product to be sold to customers (advertisers and big brother)