I assumed that was there because there are some sites (e.g. reuters.com) that make it difficult to automatically grab a thumbnail image to go with the article. So if you’re posting a link to somewhere like there, you’d find a relevant image manually, and use that field so the post you make will be more engaging.
I don’t think it’s for posts that are an image - in that case, the software can just use that to create a thumbnail, so it doesn’t need the extra help.
Luigi Mangione is the median American voter